Download E-books Electronic Commerce: The Strategic Perspective PDF

This textbook presents a strategic advertising and managerial standpoint of digital trade. The study of the 4 authors offers the root for the booklet, taking into consideration first-hand event, diversified viewpoints, and relevance. Contents: 1) digital trade: An creation. 2) digital trade know-how. three) internet technique: Attracting and preserving viewers. four) promoting: built-in net communications. five) merchandising & buy: Measuring effectiveness. 6) Distribution. 7) provider. eight) Pricing. nine) Post-Modernism and the internet: Societal results.

Show description

Read Online or Download Electronic Commerce: The Strategic Perspective PDF

Best E Commerce books

Beat the Market: Win with Proven Stock Selection and Market Timing Tools

“In this compelling booklet, Gerald Appel distills a life of studying approximately what works on Wall road into key ideas of funding luck. no matter if you're new to the area of finance or you’re a veteran portfolio supervisor, you are going to achieve from Gerald’s cutting edge examine and his discerning insights into expense habit.

Options Made Easy: Your Guide to Profitable Trading (3rd Edition)

Grasp choice buying and selling, visually, hands-on -- and detect the robust, easy-to-use OVI indicator that leads the industry, revealing what the world's savviest alternative investors are doing without delay! research choice buying and selling from the latest variation of man Cohen's overseas best-seller suggestions Made effortless, which has earned a world recognition for its simplicity, readability and hands-on practicality.

From Idea to Web Start-up in 21 Days: Creating (Voices That Matter)

As soon as upon a time, beginning a enterprise intended months of learning, refining enterprise ambitions and writing enterprise plans, speaking to traders and banks, negotiating for loans, and elevating cash. yet this present day, agile net improvement practices suggest so you might nearly release on an concept and determine it out as you pass.

Designing Ubiquitous Information Environments: Socio-Technical Issues and Challenges: IFIP TC8 WG 8.2 International Working Conference, August 1-3, ... in Information and Communication Technology)

This booklet files one of many non-stop makes an attempt of the IFIP operating crew eight. 2, learning the interplay of knowledge platforms and the association, to discover and comprehend the moving obstacles and dependencies among organizational actions and their computing device help. The booklet marks the results of the IFIP WG eight.

Extra info for Electronic Commerce: The Strategic Perspective

Show sample text content

Rated 4.23 of 5 – based on 12 votes