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This textbook presents a strategic advertising and managerial standpoint of digital trade. The study of the 4 authors offers the root for the booklet, taking into consideration first-hand event, diversified viewpoints, and relevance. Contents: 1) digital trade: An creation. 2) digital trade know-how. three) internet technique: Attracting and preserving viewers. four) promoting: built-in net communications. five) merchandising & buy: Measuring effectiveness. 6) Distribution. 7) provider. eight) Pricing. nine) Post-Modernism and the internet: Societal results.

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