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By Kathleen Hall Jamieson

In a publication that blends anecdote with research, Kathleen corridor Jamieson--author of the award-winning Packaging the Presidency--offers a perceptive and sometimes demanding account of the transformation of political speechmaking.

Jamieson addresses such primary concerns approximately public talking as what abilities and strategies differentiate eloquent audio system from non-eloquent audio system. She additionally analyzes the speeches of contemporary presidents from Truman to Reagan and of political avid gamers from Daniel Webster to Mario Cuomo. starting from the classical orations of Cicero to Kennedy's "Ich bin ein Berliner" speech, this energetic, well-documented quantity includes a wealth of perception into public talking, modern features of eloquence, and the way forward for political discourse in America.

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