Download E-books Erfolgsfaktoren einer E-Commerce-Website: Empirische Identifikation vertrauensfördernder Signale im Internet-Einzelhandel (Betriebswirtschaftliche ... und Electronic Business) (German Edition) PDF

By Dennis Ahrholdt

Dennis Ahrholdt untersucht mit dem Partial-Least-Squares-Verfahren, wie sich die Vertrauensausbildung ? als zentrale Antezedenz der Kaufabsicht ? positiv im E-Commerce beeinflussen lässt. Die Ergebnisse können als Entscheidungsgrundlage für Investitionen zur Steigerung der Conversion-Rate dienen.

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