Download E-books Low-Cost, Low-Tech Innovation: New Product Development in the Food Industry (Routledge Studies in Innovation, Organization and Technology) PDF

By Vijay Vyas

Like a lot of SMEs learn, innovation reports of small firms have began later and are much less a variety of. the point of interest of such stories is still high-technology organizations, which proceed to draw either educational and renowned curiosity, oblivious to the leading edge endeavours of individuals in conventional low-tech industries.

This ebook makes an attempt to handle this imbalance via a accomplished research of innovation during this principally ignored sector. in line with case reviews of 7 small leading edge nutrition businesses, this publication provides an in-depth research of innovation within the Scottish foods and drinks and unravels a lesser-known method of potent reasonably cheap product innovation, that's basic and most economical, but dependent and profitable.

Using cautious info assortment and rigorous statistical checking out, the research and findings during this ebook deal with a large spectrum of pursuits: teachers in company faculties, coverage makers in governments and managers and marketers in nutrition and different low-technology sectors.

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