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This innovative textual content offers perception into the that means and interpretation of Machiavelli, and highlights the actual relevance to today’s supervisor of his works for administration, advertising and political notion. It addresses a few universal topics when it comes to his impacts and arguments, and contains subject matters such as:

* glossy management
* governance and ethics
* post-modernism
* advertising
* political communique and spin doctoring
* rhetoric and dichotomy of Machiavelli.

It brings jointly a very good and various variety of individuals together with prime Machiavelli writers, favourite 'politicos', a few of the key administration thinkers within the united kingdom, and descendants of Machiavelli himself, and should be of serious curiosity to all scholars and students of administration, advertising and political science.

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