Download E-books The Content Trap: A Strategist's Guide to Digital Change PDF

For readers of The Innovator’s Dilemma comes an incisive new method of one of many key questions of our time—how to thrive instead of be destroyed via electronic transformation—from Harvard enterprise tuition Professor of method Bharat Anand.
businesses far and wide face significant demanding situations this day: getting spotted and getting paid. To confront those stumbling blocks, Bharat Anand examines a number companies world wide, from chinese language net monstrous Tencent to Scandinavian electronic trailblazer Schibsted, from The New York Times to The Economist, and from expertise administration to the way forward for schooling. Drawing on those tales and at the most up-to-date study in economics, method, and advertising, this refreshingly enticing ebook unearths vital classes, smashes celebrated myths, and reorients strategy.
businesses that now flourish are discovering that the connections they foster are extra very important than the content material they bring. luck comes no longer from making the easiest content material yet from spotting how content material allows buyers’ connectivity; it comes now not from preserving the price of content material in any respect bills yet from unearthing comparable possibilities within sight; and it comes no longer from mimicking rivals’ top practices yet from seeing offerings as a part of a hooked up whole.
electronic switch signifies that each person this day can succeed in and have interaction with others at once: we're all within the content material enterprise. yet that includes hazards that Bharat Anand teaches us easy methods to realize and navigate. packed with conversations with key gamers and in-depth dispatches from the frontlines of electronic switch, The content material Trap is a vital new playbook for navigating the turbulent waters during which we discover ourselves.

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