As they age, America’s seventy eight million child boomers will stay extra energetic, inventive, creative lives than any new release sooner than them. This represents a really huge, immense enterprise chance. during this publication, the world’s number 1 authority on advertising and marketing to “post-50” child boomers deals a whole blueprint for taking advantage of that opportunity.
Dr. Mary Furlong finds step forward product and repair possibilities, and provides you the instruments, assets, strategies, and knowledge you must capitalize on them. She bargains strong perception into child boomers’ new lifestage transitions in housing, future health, health, funds, kin, type, romance, go back and forth, and work—and the hot model offerings they’re approximately to make.
Throughout, Furlong combines huge, authoritative industry examine with inspirational tales approximately passionate, tenacious marketers and model leaders who're blazing new trails in those fast-growing markets. You’ll find out how to phase boomer markets, and establish possibilities to innovate completely new different types of goods and providers. You’ll become aware of which revenues and advertising suggestions quite paintings, or even discover possibilities within the outstanding worldwide boomer market.
Five traits shaping the subsequent child boomer revolution
Global markets, toughness, lifestage transitions, know-how, and spirituality
From thought to product to financing, and beyond
All you want to execute in your child boomer product/service opportunity
The new healthcare revolution, the hot healthcare business
How boomers are utilizing the latest strategies to take keep watch over over their health and wellbeing futures
Sex and romance: I’ll have what she’s having
The new sexual revolution: making it believe just like the first time—or better
Choosing households, making connections
Powerful new possibilities in supporting boomers succeed in out and connect
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