Download E-books Underwriting 101: Selling College Radio (Routledge Communication Series) PDF

By Shyrl L. Plum

This media revenues primer serves as a step by step guide to help scholars achieve revenues skillability and self assurance. the writer employs a pragmatic, hands-on method, allowing readers to increase precious specialist and interpersonal abilities and to enhance their techniques for acquiring revenues positions. Underwriting 101 covers the actions inquisitive about revenues paintings, equivalent to constructing revenues kits and displays, dealing with objections, writing proposals, remaining, and getting ready underwriting bulletins. Role-playing, revenues merchandising, résumé education, and interviewing also are covered.

specific good points contain:

*materials had to train the 15 week direction, together with a syllabus, calls agenda, positioning worksheet, pattern proposals, pattern résumé, pattern disguise letter, and direction evaluate;
*comments from former scholars who've secured revenues positions upon final touch of the path;
*underwriting declaration guidance for FCC conformation; and
*a advisor to net study instruments for revenues presentation enhancement.

meant for upper-level scholars in radio or broadcast revenues classes, Underwriting 101 should be necessary to revenues teachers without or with revenues event. it's also acceptable to be used in university radio stations, as a source for revenues departments.

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